Yo Momma So Extraordinary

yomomma_portfolio

I worked with Quirk Books and my childhood friend Ethan McCreadie to come up with this clever Mother’s Day gift: a book of yo momma compliments. It’s filled with ridiculous photos of suburban moms doing mom stuff — cutting the crusts off of sandwiches, gardening, throwing tupperware parties — with matching non-offensive yo momma jokes. “Yo momma has such a green thumb plants talk to her!” This is a real book that you can buy at bookstores. Paired with an online marketing effort leading up to the book’s release, with loveyomomma.com functioning as a hub for readers to submit their own yo momma compliments, the best of which get pushed to the book’s official Twitter and Facebook pages.